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By Wm. May
Published: 05/27/15 Topics: Marketing, Vacation Rentals, Videos Comments: 0
Recently, a number of websites - including some Vacation Rental portals - have begun using videos as a kind of background image that depict people using vacation rental homes.
Maybe you have seen them. Often they are mundane and slow moving but even the slight movement attracts attention.
There is no sound, and no titles and they are seemingly used mostly as a graphic element - to indicate that staying in the home is comfortable and desirable.
Unfortunately, they do the opposite because no one realized the implications that make the videos creepy.
- One depicts a young woman asleep in a disheveled room as she wakes up.
- Another shows a dad and daughter playing on the top bunk of a bed.
- Another shows a couple of men making breakfast, in a none too attractive tiny kitchen.
All of these feel like they were video taped by a peeping tom when the people were not looking. Viewing them should make you feel uncomfortable.
So who thought this was a good idea? Maybe a peeping tom or voyeur?
The videos are often grainy, or perhaps faded which inadvertently indicates the videos were shot a non-professional camera. That too implies they were taken without the subjects approval. Even more creepy.
By comparison, some videos are exterior long shots of the ocean with boats moving, or waterfalls falling, some have people far in the background.
Those videos are more reassuring because they were clearly taken in a public space and not of some one in a private bedroom in their jammies. The subtleties between various videos is the difference between acceptable and creepy.
Author: Wm. May – Volunteer, Vacation Rental Association
Blog #: 0398 – 05/27/15
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